This document introduces smartWTP, a web-to-print solution that offers several benefits to customers. SmartWTP is a scalable, customizable, and interoperable SaaS solution that eliminates high upfront license fees and the need for specialized IT staff. It allows customers to easily change their business over time. The document describes the storefront module which provides an easy online ordering process for print buyers and visibility and order management for print providers. Additional modules can be added for job creation, prepress workflow automation, and integrating with other systems.